INSPIRED: How to Create Tech Products Customers Love

  • PM’s duty:
    1. evaluate product opportunities
      1. What problem you are going to solve?
      2. For who?
      3. Market size?
      4. What’s the benchmark to evaluate the result?
      5. Competitor analysis?
      6. Why us?
      7. Why now?
      8. Marketing strategy?
      9. Necessary needs?
    2. define products
  • Use data to speak.
  • After entering the developing era, try not to modify products.
  • Design thinking.
  • Charter User Programs.
  • People don’t buy what you do; people buy why you do it.
  • Design the product before you actually develop it.
  • Good products satisfy needs in Maslow’s hierarchy of needs.

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